Driving Insight from Data: Knowing and Predicting Customers to Increase Profit
London
Dec 8 for 2 days
Customer Analytics for Financial Services conference uses numerous case studies to demonstrate how to achieve a single view of the customer in a multichannel environment as well as techniques to uncover actionable customer insights through the latest segmentation techniques. The expert panel of speakers will also demonstrate how to utilise customer analytics to create effective acquisition, growth and retention campaigns; drive value from data analysis processes to increase customer profitability and CRM; and turn customer insight into action to drive bottom line growth.