More than half of institutional investors in North America and Europe believe their asset managers are falling short in terms of technology.

A new report from Greenwich Associates, Reimagined Client Experience – Using Technology to Deepen Institutional Relationships, provides asset managers with a roadmap to meet the tech expectations of their institutional clients.

Decision-makers at institutions in North America and Europe know that effective digital tools can improve the client experience. They interact with them every day when they buy from Amazon, book an Uber ride or even do business with their own retail banks. But a majority of asset managers have, at this point, failed to deliver innovative technology beyond research and reporting.

"This is a critical issue for asset managers, given that technology is playing a bigger role in institutions' expectations about client service and its impact on managers' key business metrics like cross-selling rates," says Susan Gould, Greenwich Associates Consultant and author of the new report.

It All Starts with Onboarding

Some of the pessimism regarding asset manager technology can be attributed to broader issues in the industry - specifically, enhanced KYC requirements that have placed a bigger documentation burden on clients during the onboarding process.

"Best-in-class asset managers are deploying digital solutions that minimize the work and headaches associated with onboarding documentation," says Gould. "Institutions see this as a huge value and something that can really differentiate a manager."

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More than half of institutional investors in North America and Europe believe their asset managers are falling short in terms of technology.

A new report from Greenwich Associates, Reimagined Client Experience – Using Technology to Deepen Institutional Relationships, provides asset managers with a roadmap to meet the tech expectations of their institutional clients.

Decision-makers at institutions in North America and Europe know that effective digital tools can improve the client experience. They interact with them every day when they buy from Amazon, book an Uber ride or even do business with their own retail banks. But a majority of asset managers have, at this point, failed to deliver innovative technology beyond research and reporting.

"This is a critical issue for asset managers, given that technology is playing a bigger role in institutions' expectations about client service and its impact on managers' key business metrics like cross-selling rates," says Susan Gould, Greenwich Associates Consultant and author of the new report.

It All Starts with Onboarding

Some of the pessimism regarding asset manager technology can be attributed to broader issues in the industry - specifically, enhanced KYC requirements that have placed a bigger documentation burden on clients during the onboarding process.

"Best-in-class asset managers are deploying digital solutions that minimize the work and headaches associated with onboarding documentation," says Gould. "Institutions see this as a huge value and something that can really differentiate a manager."