2017 Media Kit
AssetMan Group is a leading publishing house serving a niche audience of investment managers, institutional investors, family offices, wealth managers, broker-dealers and others engaged in the securities and fund industries.
Defining core processes across the front, middle and back offices, the unique Service Matrix guides operational strategy and serves as a vendor management hub for examining, measuring and rating service provision and outsourcing.
Three group web sites deliver a proprietary news service and key resources, with 22000 subscribers to associated email newsletters.
Insight is a digital (and occasional print) magazine presenting special reports and features to a 34000 distribution, including many C-level executives.
2017 Media Kit
The charts and tables here depict the make-up of the 34000 distribution for our magazine and the 22000 subscribers to our email newsletters. They are derived from details of country recorded for close to 27000 individuals, of type of firm for close to 18000 and job level details for a limited subset of 4700.
|Buy-Side & Sell-Side||57%|
|Institutional investors, corporates||27%|
|Asset managers inc. alternative||17%|
|Wealth managers, banks, family offices ||3%|
|SWFs, government bodies||1%|
|Global custody, transaction banking ||6%|
|Fund services ||3%|
|Local custody ||2%|
|Market infrastructure ||2%|
|Fund managers ||4%|
|Other service providers ||2%|
|Other Market Participants ||23%|
|Analysts, research ||3%|
|Journalists, event organizers ||3%|
|Technology firms ||3%|
|Regulators, central banks, associations etc. ||3%|
||Magazine ||Web ||Buy-Side ||
|North and South America ||26% ||26% ||30%|
|US ||20%||22% ||23% |
|Latin America ||3% ||3% ||4%|
|Canada ||3% ||3% ||3%|
|Europe ||52% ||46% ||45%|
|UK ||20% ||20% ||18%|
|Benelux ||7% ||6% ||5%|
|France ||4%||4% ||4%|
|Germany ||3%||3% ||3%|
|Switzerland ||4% ||2% ||3%|
|Other Western Europe ||11% ||8% ||9%|
|Central & Eastern Europe ||3% ||3% ||3%|
|Middle East / Africa / Asia Pacific ||22%||26% ||25%|
|Middle East ||3% ||3% ||3%|
|Africa ||3% ||3% ||3%|
|India ||5%||7% ||5% |
|Greater China ||4%||4% ||4% |
|ASEAN ||3%||4% ||4% |
|Other Asia ||2%||3% ||4%|
|Australia & New Zealand ||2% ||2% ||2%|
|C-level and board director ||35%|
|Manager, MD, VP, SVP, EVP, partner ||34%|
|C-level and board director ||22%|
|Manager, MD, VP, SVP, EVP, partner ||42%|
2017 Media Kit
GET YOUR MESSAGE ACROSS
Our group web sites present a wide range of resources, including a proprietary news service. The associated eNewsletter is the most popular of its kind among buy-side firms.
Inspiring and enlightening content is delivered in the form of Insight special reports and features. Available to regular viewers and subscribers, these are also presented in magazine form to our extended readership and at key conferences – reaching a significant, senior audience.
|KEY STATISTICS |
|Unique annual visitors1 ||141,000
|eNewsletter subscribers2 ||22,000
|Insight magazine distribution ||34,000
|Annual page impressions3 ||2,900,000
|ADVERTISING RATE CARD
|Directory listing: basic ||Free
|Directory listing: upgraded ||from $395
|Native content in magazine and digital articles with 12-month shelf |
|life, including editing/writing services ||ASK
|'Featured provider' positioning at ServiceMatrix.net and across multiple sections of the other web sites ||ASK
|Messaging service ||ASK
|Website & newsletter
| Leaderboard CPM ||$95
| Half-page CPM ||$95
| MPU CPM ||$95
|¼ page ||from $1800
|½ page ||from $3000
|Full page/ |
1 Measured by in-house software, recording unique cookie code (or else IP address).
2 Count of individuals who have registered for regular eNewsletters (net of unsubscribed/bounced).
3 Measured by AWStats software.
2017 Media Kit
DEMONSTRATE YOUR CAPABILITIES
Our group web sites and Insight magazine provide a wide array of opportunities to communicate your capabilities, strengths and thought leadership.
Be sure your
profile in our
up to date
Promote your capabilities
in our unique
Demonstrate your strengths – and the actions being taken on areas for improvement – through active participation in our public surveys or commissioning
a private survey
Sponsor a short video to promote your firm, announce a new product or weigh in on a current issue to demonstrate your thought leadership
Reinforce your brand, expertise
and thought leadership by:
advertising alongside our Insight articles;
engaging us to write or edit a sponsored article;
using article and survey reprints;
using our distribution channels for your white papers;
engaging with us for
participating in a physical or virtual roundtable on a topic of your choice.